Content That Converts: Train Your AI Copywriter

This brand kit helps you clarify your message and train your AI copywriter (like ChatGPT) to become your go-to marketing teammate. Whether you're writing a sales page, a caption, a newsletter, or just brainstorming fresh ideas, this system teaches your AI how to write content that sounds like you & gives feedback that feels aligned. It's like having a content partner who knows your brand inside and out, and is always available for your late-night ramblings & ideas.

What if You Had a Copywriter that Truly Got You?

Train Your AI to Think, Write, and Sell Like You

Imagine how much easier writing content would be if you had a team member who truly understood your tone, your values, your ideal clients, and what makes you unique in your market.

Because let’s be real, some days you’ve got half-baked ideas scribbled in a notebook, 12 open tabs, and zero clue what to post. You don’t need more pressure. You need a sounding board that gets you, even when you’re not totally sure what you mean yet.

That’s exactly what I had when I worked as an art director. I had a copywriter on my team who just got it. I could hand off my rough ideas, and he’d always make them sound a thousand times better. We were on the same page about our goals, our voice, and the big picture.

That’s what you’re building here.

This workbook gives you the exact guide your AI needs to understand your business, your voice, and your audience, so it can help you write content that actually connects.

It’s like hiring a copywriter who never sleeps, never judges your messy drafts, and is always down to workshop your wild 3 a.m. ideas.

Why You Need This Like Yesterday

AI isn’t going anywhere, and if you’ve been wondering how to actually use it in your business without losing your voice or sounding robotic, this is a great place to start.

Whether you’ve had help in your business or you’ve been the one wearing all the hats, you know how important training is. Nobody can do a great job without knowing what’s expected of them. And that includes your AI copywriter.

This workbook helps you create the one document your AI team member needs to really support you. A guide that explains who you are, what you do, who you serve, and how you sound when you say it.

Once your AI is trained, it becomes your creative sidekick,  helping you write content that attracts the right people, brainstorm new ideas, and bring more ease to your marketing.

And here’s the best part:
In the process, you get super clear on your message, too.

It’s like giving your brand a quick reset — something that’s so helpful any time you’re feeling overwhelmed, unsure what to post, or just tired of keeping up with all the trends.

This is good brand housekeeping, and it gives you the support of a “team member” who’s always available and ready to help, so you can market with more clarity, confidence, and ease.

What You’ll Get Inside Your Workbook:

This isn’t a list of brand questions you have seen a million times. It’s the exact framework I’ve refined over 10 years to help clients get real clarity that leads to consistent sales, and exactly what you need to train your AI team member!

Inside the workbook, you’ll:

✅ Define who you are, what you do, who you do it for, and why it matters—so you stop sounding like everyone else and start standing out effortlessly.

✅ Discover your brand voice and how to speak directly to your ideal clients in a way that makes working with you feel like a hell yes.

✅ Clarify your offers and the problem you solve, so selling doesn’t feel awkward—it feels aligned and obvious.

✅ AI Copywriter Training Manual: Learn how to use your workbook to train ChatGPT to write like you (seriously—it works) and save you a ton of time. 

✅ Swipeable Prompts:  examples of how I work with my copywriter and the exact prompts I use. 

✅ BONUS: Reignite your confidence by reconnecting with your “why” and grounding into your unique strengths. This is what makes selling feel easy.

 

 

How It Works: Simple. Flexible.

Designed to Actually Get it Done.

✅ You’ll get instant access to a Google Doc workbook you can edit, keep, and upload directly into your favorite AI tool (like ChatGPT) to help you write emails, captions, and more!
✅ Each exercise is broken down into 15-minute daily tasks so you can make real progress, even with a packed schedule, or binge it all at once.
✅ Get step-by-step instructions to easily train your team member, even if you are new to AI.
Use your team member. Get examples and the exact prompts I use with my AI copywriter.

I’ve spent the last 10 years refining this process of brand clarilty while working with hundreds of entrepreneurs, and now it’s yours to train your AI copywriter!

This is Perfect for You if …

✔️ You’re so ready to attract consistent clients, but you don’t know how

✔️ You feel like your  message or services aren’t resonating with your ideal clients

✔️ Your business and services have evolved (or need to), and you don’t know how to pivot

✔️ You are spending way to much time trying to figure out what to say and how to say it

“ I feel more confident showing up because I finally know what to say and how to say it. Plus, now I can bounce ideas off my AI assistant instead of overthinking everything alone!”

“’I'm saving so much time marketing my business that I can now put towards billable hours and it actually sounds like me."

“I finally feel confident showing up online and my content is attracting the right people!”

Shana Dewitt Business Coach

Hi, I’m Shana!

I am a marketing and brand strategist with over 15 years of experience helping Fortune 100 companies, non-profits, and small businesses grow. I am also an entrepreneur, just like you. I know exactly what it’s like to have a passion for the work you do and how challenging entrepreneurship can be. You have to learn how to market your business and stretch yourself in new ways at every new level of business growth, which can be scary and frustrating! But I also know that growing a profitable business you love can feel good, if you have the right support.

That’s why I do what I do. I want to help more women to have financial freedom and impact in this world.

© 2026 Shana Dewitt