My Story

I am an entrepreneur with a dream and a vision just like you! After 5 years as an Art Director and Lead User Interface Designer for a fortune 100 company, I took my side hustle, Tipsy Studio, full time.  I traded in my glass office, heels, and commute for t-shirts and the sounds of my children. I spent the next four years building my own business and working with entrepreneurs to help them launch and grow their business. I practiced all of the marketing and design skills I used working for big companies and applied them to business for solopreneurs. You can find me most days working in my home office sans makeup just like this drinking Le Croix and talking shop with my business partner Josie.

Getting where I am today took some time and it wasn’t easy.  I had to learn what it really meant to be an entrepreneur.

It’s letting feelings of being a fraud, not being good enough, and comparison hold you back. It’s trying to balance your life with the work you do and navigating stages of hustle and flow. It’s figuring out how to stabilize your income and do the work while wearing so many hats. Most importantly is knowing how to shift and change.

Being an entrepreneur is a journey with a winding road.

When I started my business, I offered branding and web design. That first year I worked with some amazing companies like Anthropologie and Pirouline. Then, I decided that I wanted to work with only creative entrepreneurs. I spent the next year perfecting my systems and processes. Along the way, I figured out my favorite clients were often not creatives. So, I shifted again to focus on just entrepreneurs. I started spending a lot of time actually coaching clients on marketing strategies and helping them stay positive and motivated during our work together. Once I realized how much I loved sharing what I know, I began speaking and teaching and later developed my own online courses. 

Finally, I had to face the facts. Design wasn’t the thing that really lit me up. Developing strategies, systems, and process to market and grow business that fit people’s unique vision is what I really love to do. Talking to entrepreneurs about who they are and how to build a business around their values and how they want to live is my passion. This is how I can truly help people.

So here we are!

Today, I help women create a business that stands out and supports the kind of life they want to have today. I have over 14 years of experience in creating brands for international companies and entrepreneurs. My process combines my tried and true methods, plus an intuitive approach, to get to the heart of your brand and your vision for your business.



© 2019 Shana Dewitt