Are you are feeling overwhelmed about how to market your business on social media? Maybe, you aren’t sure what to say. Maybe, you don’t know how to “be yourself” like all of the social media gurus say or use your post to make sales. Maybe, you just need a plan that you can stick to instead of watching one more training.
Let’s make growing your business fun (and profitable) by creating content that defines your brand and connects with
your people by using your unique voice.
Don’t know what to say on social media to grow your business? Together, we will find the overlap between who you are and what you do to create a Brand Voice Guide. In this guide I will outline your brand foundations and define the content you will share. I will give you one week of strategic content to show you how to implement your guide and share how to create a quarterly strategy for growing your business with content.
Are you ready to make marketing your business easy?!
> You struggle with knowing what to say, being consistent, and feeling confident
showing up online.
> You are not getting sales or growing your brand from posting on social media
> You want to shift your brand, but you don’t want to lose your current audience by changing your products or services. You need a content strategy to grow your business in this new direction.
> You don’t know how to create content that connects the dots between what you do and who you are into one brand.
This is What We Will Do
Work through a series of exercises to identify the common threads between who you are and what you do. Then, we will use this common ground as a guide to create the categories of content that you will use to connect with potential clients and promote your business. You get two one-on-one phone calls so you get that outside perspective that we all need to identify your special sauce and support you. With your Brand Voice Guide, you will have a “done for you” strategy and content ideas that will build your brand around a cohesive message. This is the key to using content to put more dollars in your pocket!
What to Expect
Two 1-hour calls
A 7-day “done for you” content strategy
Brand Foundations workbook and video series
A Brand Voice Guide that defines what to post on social media to grow your business. It includes: your bio, recommend hashtags, brand keywords, content categories, and 7 day strategy.
Content planner to strategically plan out your monthly content
TOTAL INVESTMENT 2-4 WEEKS | $487
The Discover Your Brand Voice homework helped me to take a deep look at what I was doing and where I wanted to take my business. I was forced to ask myself questions that I normally would have avoided.
I loved the one on one calls. I really enjoyed talking with Shana. She was able to see things that I didn’t see and give me a fresh perspective.
After going through this process I am feeling energized and excited again! I was in a place of avoidance and confusion before I worked with Shana. Now I cannot wait to see where my social media will go and how I can better help people!
Discover Your Brand Voice is perfect for any business owner looking to carve out their social media niche.
Discover Your Brand Voice is perfect for entrepreneurs who are looking to use social media to help grow their business. I honestly loved all the homework questions and they made me really think about the core values of how I want to define my business. I also really appreciated taking the time to write out what I do and what is my business. Often times, we know what to do in our heads, but never write it down. This process of writing helped me clarify and define my vision for Giving Artfully Kids.
I Loved the one-on-one calls! I could have done more. There was so much content, feedback, and suggestions provided in the 1 hour. Shana had an incredible way of making the concepts and vision for my business so simple! I was trying to do too much with my Instagram account and she narrowed it down that I had two specific goals needed and everything I published needed to lead to achieving these two goals.
I had a great experience. Shana understood the vision I had for my business and her suggestions for my content strategy were spot-on. I’m so excited to implement her suggestions. For me, the whole process was smooth and again because she delivered so much with not just the guide but overall business strategy, I am so appreciative for her help. Simplicity, that was my biggest takeaway from my Brand Voice Guide. I was trying to do too much with my original social media strategy, but with Shana’s help, we narrowed down the focus. I’m going to implement these changes right away and excited to see the impact of these changes on my business.
The homework was easy to understand. It helped me by asking the right questions and letting me work through my own thoughts in my head. It gave me a different way to look at my business.
I loved the calls. Going through the brand voice guide together made everything start to click. I had a clarifying moment of what I was trying to figure out for the last year.
Now, I truly understand what I knew I wanted out of my brand but couldn’t seem to figure out well on my own. I feel like finally, after all this time, I understand my brand and I can’t wait to implement all of the details from the brand voice guide. I’m so excited!
The homework made a huge difference. I never sit on my own to think/plan for my business. The exercises made me do it and it gave me so much clarity about who my business really is and what I need to focus on for social media.
The Brand Voice Guide gave me so much clarity about my focus on social media. Going through the finished brand voice guide on the last call and just seeing how all came together made me feel so happy and it really is exactly what I hoped for.
I have a clear path to follow now and hopefully, that will motivate to be more consistent and create my posts much faster. Also, it will help my followers know what my business is all about, instead of seeing a disconnect of different products.
In working through the homework, the more questions I answered, the more I thought about things, and the more clarity I gained.
After going through this process, I know how to structure my Instagram content. I know how to break a book down and pull a blog post, Instagram quotes, ideas for stories, etc from it. Before, I wasn’t sure what to do. Or, maybe I knew what to do, but I needed to hear it from someone else.
My favorite part of the process was getting the final Brand Voice Guide. It was exciting to see all the things we’d talked about in print. But, I was also really pumped after out the first call because you gave me so much to think about, so many ideas, and it was nice to have validation from someone who didn’t know me.
I feel validated that I can create a business around my idea. I’m excited because I now know how to put together a social media plan and what sort of content to create.
Love the clarity of my mission, vision, and categories that I got from the homework and I truly enjoyed the calls.
The brand voice guide gave me clarity on categories as well as how I could plan my posts better, including Instagram stories and blogs. I have much-needed clarity on what to post to connect with potential clients.
I have a better understanding of keywords and phrases, as well as how to incorporate captions from Social Curator.
© 2019 Shana Dewitt