The Services You Need for a Successful Biz

The Services You Need for a Successful Biz

Building Your Brand

The Services You Need for a Successful Biz

There are so many different ways to create a business model that generates the income you want. Creating a successful biz model is not about group programs or passive income products. Success comes in the scalability of your offers. I am sharing why scaleable offers are key to longterm success! Learn what a scaleable offer is, how to create your own, and why it’s the key to building a sustainable online business.

Brand Foundations Workbook
for a Business That Thrives

A step-by-step guide for entrepreneurs who want to connect with potential clients and market their business with ease

Brand Foundations Workbook

Let's Be Friends!

© 2018 Shana Dewitt

The Marketing Secret You Need to Know

The Marketing Secret You Need to Know

Building Your Brand

The Marketing Secret You Need to Know

Wouldn’t it feel good to just decide how you want to get clients? So often we feel like getting leads and marketing our business is a puzzle we have to figure out. The truth is that we get to decide how we want to connect with potential clients because any marketing strategy works if you work it? When you decide how you want to show up and do it consistently you will get results. You really can build the business you want and this is how you get reliable results. I am sharing how I choose to get new clients and you can too! If you could choose any way to get clients what would it be?

Brand Foundations Workbook
for a Business That Thrives

A step-by-step guide for entrepreneurs who want to connect with potential clients and market their business with ease

Brand Foundations Workbook

© 2020 Shana Dewitt

This One Thing Always Gets You More Results!

This One Thing Always Gets You More Results!

Building Your Brand

This One Thing Always Gets You More Results!

One of the biggest reasons I see my clients not moving forward is because they have a hard time waiting for the results of the strategies they put into place. It usually takes 90-days to see the results of our actions. BUT, only if you stay consistent. Many times, entrepreneurs get discouraged and quit before the results come. Pick a strategy and STICK with it. The results will come.

Brand Foundations Workbook
for a Business That Thrives

A step-by-step guide for entrepreneurs who want to connect with potential clients and market their business with ease

Brand Foundations Workbook

© 2020 Shana Dewitt

How To Make More Sales Now

How To Make More Sales Now

Building Your Brand

The Difference Between a Business & a Brand

When it comes to sales are you great at the follow through? I know it can be so scary to send another email when you aren’t getting any replies, but your money is in the follow-through. Think about how much time you spend creating social media posts and other content to generate leads but then drop the ball when it comes to closing the deal. While it’s your job to tell people who you are, what you do, and who you do it for, it’s ALSO your job to ask people to work with you, invite them to join your programs, and follow up with them until you get a yes or know after you have a sales call. I am sharing real examples of exactly how to do this so that you can master the art of the follow-up!

Brand Foundations Workbook
for a Business That Thrives

A step-by-step guide for entrepreneurs who want to connect with potential clients and market their business with ease

Brand Foundations Workbook

© 2018 Shana Dewitt

How to Pandemic Proof Your Biz

How to Pandemic Proof Your Biz

Building Your Biz

How to Pandemic Proof Your Business

With 24/7 news coverage and what is normal changing from day to day I don’t think anyone can escape the growing concern about our financial and personal health. But, we can learn and grow from it so that we know we can handle anything.

When my family and I started off on our big adventure in our RV we had to make a lot of lifestyle changes. The challenges of homeschooling, tight spaces (200 sq ft), and trying to create routine among fluid schedules is very similar to challenges many people are facing right now. It took time, patience, and flexibility to find a system that worked (most of the time) for us. I definitely had days where I felt camper crazy, but we had a lot of fun, I hit my first 10K month our second month of traveling, and the kids had unique learning experiences.

Traveling full time while running a business and homeschooling kids is not a pandemic, but learning how to flourish in a lot of uncertainty is the same. You have to be adaptable. I am sharing steps you can take right now to make sure your business is adaptable so that you can thrive.

 

"When you are clear about the purpose of your business making decisions that support your mission is easy."

1. Be clear about your mission – When you are clear about the purpose of your business and you know who you are, what you do, and who you do it for making decisions that support your mission is easy. When I knew that my mission for buying an RV and traveling full time was to have an adventure with my kids I made the time for fun. Even though my business was growing and I hit my first 10k month our second month out, my kids got to do so many new things like going to countless museums and national parks.

2. Prioritize – You have to know what your goals are and decide which actions you need to take to meet them. When you run your own business you will never run out of items that you could put on your to-do list. The trick is knowing what to put on that list and being able to quickly prioritize tasks on a day to day basis.

3. Get the right support – Traveling was really fun, but it could also be lonely and crowded at the same time! I really missed my community and being social, so I had regularly scheduled Zoom meetups with friends. These calls were just the kind of support I needed to stay connected and feel less isolated.

What is the right support for you in your business right now to keep you grounded and focused so that you know what to prioritize?

 

© 2020 Shana Dewitt

 

The Most Common Block I see with Entrepreneurs

Coaching for Entrepreneurs

Growing Your Biz

The Most Common Block I
see with Entrepreneurs

One of my Voxer coaching clients sent me a message telling me she finally felt like she had figured out how to write social media posts, but she just could post the content she had written and she needed help.

I knew exactly what she meant and I was so glad that I could offer her the support she needed to push through. I see a lot of my clients who are great at checking tasks off their to-do lists until it’s gametime. They are amazing at preperation, but all of their fears show up when it’s time to execute.

Working on their business behind the scenes forming their services, defining their content, pulling together images, and setting up their systems and process is fun. They are confidently working towards the successful business they want. Then, when it’s time to start generating leads and marketing their services they freeze. This is often where many entrepreneurs fall behind and decide they need a better opt-in, a new certification, or more beta testers.

But why?

"The truth is, a perfect post, a podcast, or the most impressive website won't make or break your business."

Anytime we feel like we have a map, checklist, blueprint, or instruction book to get the result we want we attach each step with gusto. We believe in the steps we are taking and follow through without questioning if we will get the result we want. We know that we can make an amazing meal or put that new piece of IKEA furniture together. 

In business, we can have the same kind of confidence as we craft our content, work with a designer on our website, or define our marketing strategy. But I find that when it comes to posting the content, hitting publish on the website, and actually implementing the marketing strategy my clients often look for reasons to hit the breaks. 

I hear things like this website doesn’t really feel like me, I need to change the look of my Instagram, I just don’t have time to send out my pitch email……

But, what I am really hearing is, what if I fail?

What if this new website doesn’t get me any new clients, what if my posts don’t get any engagement, what if no one wants me to be a guest on their Podcast?

The truth is, a perfect post, a podcast, or the most impressive website won’t make or break your business. But, THINKING IT will most certainly put so much pressure on you that you will never be able to implement the strategies that will grow your biz. 

When you feel stuck and you see yourself avoiding the part where you actually execute your strategy ask yourself this, What am I making this mean?

This will help you put everything into perspective and calm your fears so that you can do what your business needs you to do so that you can grow. Because, I can promise you that what will actually make or break your business is showing up consistently.

If you need some help pushing through your block and executing the strategies that will help you build a sustainable business you can learn more about Voxer coaching here.

The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

Building Your Brand

The Difference Between a Business & a Brand

What store do you LOVE to buy clothes from? The place where if you need an amazing new outfit last minute for a date or a function, you go there first.

Lot’s of places sell clothes. That’s their business, but consumers BUY from brands. The brands you love sell goods or services that align with your expectations of quality, value, style, and service. In exchange, you become repeat customers who support them with your money and your praise. As a fan, you don’t just continue to buy, but you share your love through social media and recommending that brand to your friends. You can even be a walking billboard by wearing your new dress and having people ask where you got it.

"what would it be like to have fans who love what you do, and they love you."

You may think, “well how does this help me if I have a small business”? Reflect on this. When you get ready to promote a course, product, or service, what would it be like to have 1,000 customers (fans) who are excited to hear and share your new offering because they love what you do, and they love you. They know your story, trust what you do, and want to support the growth of your business. 1,000 loyal customers are more valuable than 10,000 Instagram followers or an email list with 10,000 subscribers. Take your service or product cost and multiply that by 1000. I bet that would feel pretty good in your bank account!

Everyone wants to be a brand and not just a business, no matter how small your business is, but how do you build your brand?

Be consistent. Build brand trust by showing up on your social media and update your newsletter list regularly. Make sure the quality of your product, services, and communication with your clients are consistent.

Be a co-creator. Let people feel like they are a part of your brand and they will help you make it successful. Share your brand story. Why do you do what you do? What makes what you do unique? Share some successes and hick-ups along the way. Ask your clients for their opinions and feedback about products or new services.

Show Gratitude. A personal touch, like an unexpected handwritten thank you note or a small gift, can go a very long way to let your clients know that you truly appreciate them. They will remember you for it.

© 2020 Shana Dewitt

5 Questions to Ask When You Feel Stuck in Your Business

5 Questions to Ask When You Feel Stuck in Your Business

Building Your Biz

5 Questions to Ask When You Feel Stuck in Your Business

What is my mission? Your mission is what you are doing now. It is your North Star. Who and how you serve may change, but your mission never does. If you don’t know what your mission is or yours has shifted,  this is where you should start.

Are you living your personal values in your business? You are your business. You became an entrepreneur, because you wanted to do things your way. If that’s not happening, you may feel totally out of alignment and can start to hate your job. Make a list and check it twice.

Are you serving your people? It is your tendency to want to be everything to everybody when you start out. You don’t want to miss out on any possible clients and it takes time to find your groove. If you don’t feel like taking time to build your business, it may be because you need to attract your ideal client and repel the ones that are not a good fit for you.

Are you doing the work that lights you up? Yes, being an entrepreneur means doing some things, like booking, that you may not enjoy, but you know the tingly feeling when your creative switch flips on. You should feel that more times than not. When you are not feeling a creative spark about the work you are doing, unhappiness can be the result because something is missing. What would you stop doing if you could hand it off to someone else? What work are you doing that you really enjoy? This could even be a portion of the process for a service you offer. Fine tuning what you do can completely change how you feel about your business. It’s totally normal for this to shift as you grow along with your businesses.

Are you making money? Let’s face it, we all want to make money, and while we are thankful to get the bills paid every month, having some extra cash flow is also part of the plan. Look at your services. Are you offering what will serve your clients best? Is it time to increase your prices? Could hiring some assistance, a web designer or coach for example, help you generate more income?

© 2020 Shana Dewitt

Balancing Work & Life Without losing Your Mind

How to balance work and life without losing your mind

Building Your Biz

How to Balance Work & Life Without Losing Your Mind

As I write this, the house is quiet while everyone is asleep. I am listening to Laura Marling and I have a warm cup of coffee. Honestly, it’s kind of blissful, because the truth is, it’s the quiet before the storm.

In an hour, my people will start waking up and I never know what I am in for. Tweens and toddlers are known for bouncing between adorable and pleasant to emotional and cranky in a matter of seconds, and mine definitely do.

Some days are hard, but they are just days, and I have to remind myself that none of it is life or death and move on. As Scarlett O’Hara always says, “tomorrow is another day.” Whenever something in our schedule like school starting or ending or my husband changing jobs, there is a period of adjustment which means something has to go until we shift. It used to throw me for a loop, but now I see that it grounds me to what’s important and gives me a chance to perfect my systems, even though it still feels difficult for a time.

This is how I keep my business running and maintain my sanity, at least most of the time!

Now is one of those challenging adjustment times for me, and I know it is for some of you too. Being Boss is hard and we are constantly learning and growing, even if the path is not always easy. Just know you are not alone!

These are some of the routines, systems, and tools I use to keep my business running and maintain my sanity, at least most of the time!

Self Care – Going to the gym, meditation, yoga, and prayer are the ways I take care of myself. It makes me feel strong inside and out and give me the quiet that I need to recharge every day. When life is really busy, these are the easiest things to skip, and I do sometimes. But, if it’s more than just a day here and there, I sure feel the difference and regret it later. My husband will put his hands on my arms, lovingly look me in the eyes, and say, “you need to go to the gym and get your head on straight.”

Quarterly Planning– I absolutely cannot run my business and reach my goals without a plan. I make big goals happen by assigning one goal per quarter. Then, I make a smaller goal for each month with action steps to help me achieve my quarterly goal. This breaks everything down into something that feels doable, instead of overwhelming, which is the first step in actually doing the thing! This is what it looked like for my quarterly goal to launch my course.

July : Goal was developing the course.

My action steps were to create an outline, make slides, add audio, and edit.

August : Goal was to promote the course.

My action steps were to create blog post around the course content, boost these post on Facebook, create a sales page, and pre-sale to my newsletter list.

September: The final month’s goal was to release the course.

My action steps were to share social media, create a Facebook campaign for a webinar about the course, and offer it to my newsletter list.

Planning content and using automation – Somedays I don’t even have time to wash my hair so thinking about what to post on Instagram is definitely not happening. Planning your content will not only make sure you are consistent but creating content that supports your quarterly goal will help build your business. I use HootSuite to automate my post so I spend an hour a month instead of 20 minutes a day.

Tools – I use my Google calendar to coordinate with my husband and keep on track with work and life responsibilities. I use Acuity to schedule appointments with clients. This goes into my Google calendar automatically and sends both me and the client a reminder. To keep track of my client work I use Asana. I like being able to see what I need to do every day and have my client’s responsibilities, like delivering content, all scheduled out so I don’t have to send reminder emails.

Systems – I have created processes for everything I do. I have a system for onboarding that includes a welcome pack so clients know what to expect. I have Google docs, like intake forms, that I can copy and send to clients. I contact my clients every Friday so communication is always scheduled. This keeps us both on track and never lets people fill like they are forgotten. I even have my client thank you gifts made up and ready to go.

None of these systems, tools or routines came into place without practice, tears, and trial and error. I hope these give you some ideas on how to make your workflow easier so you can forget about the Cheerios, whether that laundry is folded, dishes are clean, or emails are answered, and do the work that you love!

© 2020 Shana Dewitt

How to Craft Your Brand Story

How to craft your brand story

Building Your Brand

How to Craft Your Brand Story

Your brand story is your why. It’s the thing that motivates you to get up every morning and be an entrepreneur, even when it’s really hard. It’s also the heart of how to grow your brand. Your story is what connects you with people who will love and support you, not just your products and services. We have so many choices when it comes to the purchases we make. Those choices are made easier when we support the who and the what behind the product or service. We want to feel good about what we are supporting with our dollars. Think about a time when you bought a product because you loved the person who made it. What was it about their why, their mission, or personality that made you a fan?

 

You don’t have to have a story like TOMS to be interesting to people. You just have to be yourself.  

I noticed that my friend had on a beautiful necklace that looked just like the style of jewelry one of my maker friend makes. I told her I loved it and she launched into this story about how she bought it at the Farmer’s Market from this girl who makes all of her jewelry at home with her two little boys and sells it on the weekends at the farmer’s market. It was my friend! Valerie was so excited to tell me the brand story of this necklace and its maker. You can have this same kind of excitement from your customers, but it starts with sharing.

"You don’t have to have a story like TOMS to be interesting to people. You just have to be yourself."

How to tell your brand story (not your life story). 

Your brand story is telling your why as it relates to the product or service that you offer. We don’t have to share every dirty detail of our life to be authentic and connect with our potential customers, just how our story connects to what we do and how it serves others. Imagine that you are having coffee with a friend who needs to hear your story for some encouragement. What’s the 3-minute version that hits the highlights?

The problem. What was the thing that was happening in your life, or the problem that you needed a solution for that started you down the path to becoming an entrepreneur? Maybe you had a baby and wanted to be home, or your husband lost his job and you needed to make more money. Did you have an amazing product or service idea because it was something you needed for yourself? Think about people who are reading this and how they may relate to this same problem.

The struggle. Tell us about the messy middle where you made your idea work. This is the hero’s saga where you bring your ideas to life. This stage of our story involves lessons, failures, and victories. Think about how you can inspire people.

A new beginning. This is the part of your story where you talk about the payoff and celebrate your success. You have come full circle from having an idea and developing a mission to executing your mission and living our your vision. Talk about how the product or service you have affects people and how the success of this makes you feel.

How to use your brand story

Use your brand story as your foundation for building your business.Your brand story is how you come up with your mission. You may change your ideal client or how you do things, but your mission never changes.

Keep yourself in alignment. Anytime in your business when you are not feeling happy with the way things are going, or you are comparing yourself to someone else use your why to check in with yourself. Ask yourself, “Am I living my why?” If your why is to work for clients that you love, and you are, then you are successful! If your why is to spend more time with your family, but you are working all of the time, then you know what you have to change. You can move on to how to make the change.

Develop social media strategies. Your brand story can become one of the buckets of content that you share on social media and in your newsletters. Maybe every Friday you post a picture of yourself and share a story that relates back to your why. What was it like the first time you got paid for doing what you love? How is going to work now different from before you started your own business?

Create your about page. Your about page isn’t really about you. It’s about telling your brand story as it relates to how you can help people solve the problems that they are having with some personal details about you sprinkled in.

We all have a story and sharing yours will help you build a brand of loyal fans who support what you do. They will buy your products and services while raving about you to their friends. Don’t be afraid to let yourself be seen. Share your story and watch your business grow with a tribe of brand fans.