Building Your Brand

Is Preparation Killing Your Business?

As a type-A creative, I love being prepared. I think preparation cultivates confidence and creates a launchpad for success. I have also seen preparation used as the perfect cover for procrastination.

Preparation creates a diving board for you to jump into your business, launch, or pivot. You can study swimming and learn everything about the perfect stroke, but you can never really learn to swim until you jump in.

If you have been creating the perfect branding to launch your biz, getting the exact right lighting to go live, or waiting for the right opportunity for a collaboration then you are procrastinating. If you are always preparing, but not growing and moving forward in your business, it’s time to jump in!

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© 2020 Shana Dewitt