What store do you LOVE to buy clothes from? The place where if you need an amazing new outfit last minute for a date or a function, you go there first.
Lot’s of places sell clothes. That’s their business, but consumers BUY from brands. The brands you love sell goods or services that align with your expectations of quality, value, style, and service. In exchange, you become repeat customers who support them with your money and your praise. As a fan, you don’t just continue to buy, but you share your love through social media and recommending that brand to your friends. You can even be a walking billboard by wearing your new dress and having people ask where you got it.
© 2020 Shana Dewitt